Today, more than a century after the extraordinary order from Shanghai, SMS is a globally positioned company with around 100 offices and workshops in 30 countries. Six out of ten employees are based outside Germany - with India, China and the USA leading the way. This international presence is also reflected in sales. In 2022, almost 70% of sales were generated outside Europe.
The days when project planning, engineering and order handling were carried out from Germany alone are long gone. Today, SMS has changed its organization entirely to customer proximity and local competencies. The five regions - Americas, Europe, China, Italy/Middle East/Africa, and India/Asia Pacific - are responsible for sales, order handling and services in their respective countries. This puts us close to our customers to create value for them and develop opportunities for growth.
Our colleagues in the regions are supported by our global CoEs (Centers of Excellence) for Products and for Services as well as the CoEs for Implementation and Supply Chain. The CoEs pool know-how and expertise in their respective areas, such as metallurgy, long products, electrics and automation, or digitalization, which enables us to develop the best solutions for our customers. The CoEs have also developed an international set-up. For example, the experts for flat rolling mills are no longer just based in Hilchenbach but also in Pittsburgh, Gurugram, Wuhan and Milan.
In recent years, this development has not only changed our collaboration, it has also changed the way we communicate with each other. It is therefore logical that SMS communicates internally mainly in English - a common language helps us to work internationally towards a common goal: to be the right lifecycle partner for demanding projects.